Twilight Photography: Is it worth it?

Photography is more important than ever when it comes to selling real estate. According to Douglas Elliman Real Estate, 83% of home buyers said that photos were an extremely important part of their home buying decision. So, when working in the real estate industry, one’s photos always need to be of the highest quality. Furthermore, when listing a property, the thumbnail photo needs to stand out - and that’s just what twilight photography can do.

So, what even is twilight photography? A twilight photo usually captures the exterior of a home at dusk. This method is used to showcase the lighting of landscapes, pools, and features like fire pits, where the sunset adds to the beauty of the property. So…what exactly are the benefits of twilight photography, and is it really worth it?

Makes Your Real Estate Listing Stand Out & Attract More Buyers

Many real estate agents only use daytime shots; so, with only one or two listings out of every one hundred having a twilight shot, it makes twilight photos stand out. Furthermore, as these photos are rare, it gives the impression that this photography method is only for high-end homes, as they create a premium feel.

Increases Your Portfolio Value as a Real Estate Agent

These professional real estate pictures will not only reign in more inquiries from online listings, but also strengthen a real estate agent’s portfolio. These photos will make your property catalog look experienced as well as increase sales, which will also empower an agent’s portfolio and profile.

Creates a Warm, Comforting Feeling

The contrast between the warm interior lights and the cotton candy sky captured in a twilight photo resonates with our need for shelter, safety, and protection. This is just one of the reasons that people find twilight photography so awesome.

Showcases Hidden Aspects of the Property

One of the most impressive aspects of twilight photography is it unveils aspects of the home that a daytime shoot might miss. For example, maybe the home has incredible lighting around the path and front door, or has a well-lit backyard for late-night hang-outs. Maybe there’s a fire pit in the backyard, or the stunning sunset view from the house. A daytime shoot won’t pick up on any of these aspects, while a twilight shoot will SHOW them off.

So, is twilight photography really worth it? We would say, definitely. The combination of a cotton candy sky and warm lights shining through a home’s windows creates pure magic. From showcasing a property’s hidden aspects to creating a visually appealing listing, Home Snappers’ twilight shoots in the Dallas-Fort Worth and Houston areas are sure to raise people’s interest in the properties you’re selling.